Elisa Speranza’s online workshop “Planning and Executing a Book Publicity Strategy” is part of the Islanders Write Immersives Series. 2-4 PM Eastern Time on February 7 & 8, 2026 via Zoom. $100 Register here.

You’ve been toiling away on your book, and you’re excited to get it out into the world. Maybe you’ve been lucky enough to get an agent and a publisher, maybe you’re in the querying trenches, or maybe you’ve decided to go the independent route and hybrid- or self-publish. This Islanders Write Immersive will demystify and help participants navigate the world of book publicity, providing practical and creative advice for developing your book launch (or re-launch) strategy. It’s never too soon or too late to find your readers. This interactive online workshop is for you if you’re a writer working in any genre on a book you plan to publish and sell, and you need a road map for the way forward. We will touch on social media, but won’t focus on paid advertising or optimizing algorithms online.

This two-day Islanders Write Immersive will combine information-sharing and time for individual work. Slides used during the class will be provided after the workshop, along with templates for identifying goals and objectives, finding your target audience, and brainstorming key foundational questions.